MetaLaunch X Lumiii AMA Recap

Asva Labs
8 min readSep 14, 2022


🗓 DATE: SEPT 12 2022


🏡 VENUE: @Asvalabsofficial

👥 Guests: Ali Badshah, Co-Founder Lumiii

🎙 Host: Payal, Brand Communication Manager | Asva Labs

Below is a full recap of the enriching AMA, for the Asva Riders who couldn’t make it, or for anyone that’s interested. Feel free to have a read!


Can you tell us what Lumiii is, and where did it come from?

Lumiii is an entertainment brand — specifically, a tween anime and convergence lifestyle brand — that uses interactive storytelling, learn-to-earn gaming, and DeFi, to build the next generations of skilled and conscientious people. We are training the untrainable and banking the un-bankable people of the world with Lumiii. It is a 360 ecosystem with world-class animation, play-to-earn gaming, NFTs, a network of platforms (learn-to-earn, AR Metaverse, Family DeFi), and consumer packaged goods — crafted by Secret Pirates: A AAA team comprised of the world’s best storytellers, designers, developers, marketers, and operators.

Lumiii solves a massive global problem: No access and no guidance. There are currently zero co-engagement experiences or onboarding resources for families in Web3 — problematic, considering that only 49% of parents talk to their kids about crypto, but over 86% of kids ask their parents about crypto. Bigger than that, there are no gamified learning resources on the United Nation’s Sustainable Development Goals (UN SDGs) or future-needed job skills like product marketing, game development, and machine learning — all of which are critical for individuals and families throughout the world.

Lumiii was created by Award-winning artist and storyteller Ali Badshah (me! :))

Who are the founders? And what are their backgrounds?

Our company is called Secret Pirates and Lumiii is our IP. I’m the co-founder and CEO of Secret Pirates and the creator of Lumiii. I’m an award-winning actor, writer, producer, director, and comedian. He is the star of Oscar-nominated films & hit TV shows including The Breadwinner produced by Angelina Jolie,

Y: The Last Man starring Diane Lane, Doomsday Brothers on Adult Swim, Workin’ Moms, Kim’s Convenience and more.

Plus, I’m a #1 Bestselling author, with 5 televised stand up comedy specials on CBC, CTV, The Comedy Network, and ABC2, and have worked as the creative director for Fortune 500 brands including Sysco, TD Bank, and Astra Zeneca.




Secret Pirates’ COO, Mehdi Rahman, is an operational powerhouse. He scaled Spin Master (the creators of Paw Patrol and Bakugan) from $290M to $1.8B in revenue and increased headcount from 200 to just over 2000. Mehdi was responsible for a 70,000+ headcount for McDonalds Canada, and is known for expanding Best Buy through Canada


Please tell us about the show

The Secret Order of Lumiiis is about a cyclops boy, a shapeshifting lizard girl, and a wisecracking know-it-all lamb living in the mysterious land of Dingledum, where they keep the absent-minded Dingles safe from themselves, and from the evil forces of Zank and The Hollow!

It’s Pokemon and Naruto meet Adventure Time — an anime action comedy. We already have two acquisition offers from networks for the series, and it’s being crafted by some of the best writers and animators in the business. Our key creatives have worked with Disney, Netflix, Hulu, Adult Swim… one of our writers even wrote for The Office!

The show truly is best-in-class and we can’t wait to share it with the world. The short-form series premieres in Q1 2023, and the long-form series premieres in Q3 2023.

Kindly explain the Lumiii ecosystem and roadmap

The Lumiii ecosystem is the bridge that brings families into the new Web3 world. It is a multi-year project, split into three distinct phases.

Lumiii’s animated series, The Secret Order of Lumiiis, produced by Oscar-nominated and BAFTA-winning storytellers who have worked with Disney, Netflix, Adult Swim, and more, is embedded with hidden QR codes that lead viewers to LumiiiToken and LumiiiNFT rewards; the majority of the QR codes lead to LumiiiAcademy, where users complete free learning modules in exchange for premium NFTs from Lumiii and other entertainment brands. This, combined with their AR Trading Card fighting game LumiiiFantasy, make up phase one of Lumiii.

Phases two and three of Lumiii consist of PFP and Music NFT projects, consumer goods including Lumiii gift boxes with Lumiii toys and physical LumiiiTokens, an AR Metaverse platform, and culminating with a family-oriented DeFi platform.

Lumiii, through its amalgam of entertainment, gaming, education, finance, and technology is on the cutting edge of global convergence.


• Winner of the 2022 World EdTech Startup Challenge

• Top 20 Pitches out of over 1200 startups at Collision 2022

• Lumiii’s key creatives have worked with Disney, Netflix, Hulu, NBC, Paramount, CBC, Adult Swim, and have collectively earned and been nominated for Oscars, Golden Globes, BAFTAs, Annie Awards (the Oscars of animation), Canadian Screen Awards, and more

What are the use cases for Lumiii Token?

1. Access:

• Token Holders receive exclusive access to limited edition Lumiii products and experiences including toy collaborations, short-run NFTs, and pop-up events

• Token Holders can purchase and upgrade LumiiiFantasy gameplay NFTs

• Token Holders can engage in microtransactions throughout the Lumiii ecosystem

• Token Holders can engage with third-party eSports and eCommerce platforms, as LumiiiToken is slated for use as the ecosystem currency above and beyond Lumiii

2. Governance — Staking token holders can:

• Vote on creative decisions on the brand, including episode themes, character designs, in-game features, and more

• Influence Lumiii charity wallet allocation

• Influence Lumiii Product Roadmap


• Token Holders receive static reflection rewards

• Token holders and liquidity providers for LumiiiSwap can receive randomized airdrop stablecoin rewards (with skill-testing math question) for staking LumiiiTokens in the Lumiii Treasury and for providing liquidity on LumiiiSwap — the Lumiii family-oriented DEX (Lumiii Phase 3)

Can you tell us how Lumiii is different from other projects?

Objectively, Lumiii is greenfield. No one is doing what we’re doing. Lumiii is bringing together play-to-earn and learn-to-earn gaming, AR Metaverse, family DeFi, consumer packaged goods, and world-class animated storytelling under one cohesive brand.

When does the token go on sale?

LumiiiToken IDOs on 9/22/22 and MetaLaunch community members can gain early access through your launchpad!

Twitter Questions

First question👇

Success of a project also depends on how large lumiiihq the community is. Do you have plans to spread awareness to both crypto users and non crypto users in the world? Especially non-English speaking countries that may be restricted from accessing your Project?

Accessibility is one of Lumiii’s core pillars. We are committed to reducing global barriers to entry. To do this, Lumiii is mobile-first / smartphone-friendly with a focus on AR, rather than VR (which is cost-prohibitive). Lumiii leverages UD (universal design) with accessibility for neurodivergent and visually-impaired people — this includes text-to-speech, writing support, dictation, and screen masking. Lumiii is being versioned and translated into Mandarin, Hindi, Russian, Indonesian, Arabic, French, Spanish, and Turkish.

Done :))

Second question👇

Many games don’t support mobiles, and that reduces the attraction of many players around the world. Can I play on mobile and on PC?

Is there a version for Android and iOS, what does my PC need to be able to play it?

The entire Lumiii ecosystem is designed to be mobile-first. We want as many people around the world to enjoy, learn, earn, and grow through Lumiii!

Done :))

Third question👇

One of the drawbacks of some P2E games is that they require a high initial investment to start playing, many of which are very expensive. Can we start playing #lumiiihq with a small amount of capital?

Will there be any discounts or benefits for early subscribers?

The great thing with Lumiii is that people can either purchase entry-level gameplay NFTs, win entry-level NFTs by finding the hidden QR codes in the show, or earn our PREMIUM gameplay NFTs for free by completing the learning modules in LumiiiAcademy. With Lumiii, to get the absolute best gameplay products, you can’t buy them — you have learn-to-earn them. So yes, you can start playing with virtually no capital. Thanks for the question!

Done :))

Fourth question👇

During 2022 I got scammed a few times, rugs, exit scams etc. How can we investors be sure that this will not be similar? Do you have a trusted team member?

Our team is fully doxxed and above-board. We come from the best brands in the world and have earned their trust over the last 25 years.

Done :))

And the last question for this Twitter session👇

Earning in the lumiiihq game is important, especially with me who having fun while earning is also important.

To what extent do you focus on the entertaining aspects of the game?

What measures are in place to help make the game suitable for everyone, including non-crypto people?

You nailed it. Lumiii is all about fun, engaging story and gaming for mass market. The gameplay is meant to be sticky so that people want to keep playing. This is the driving principle behind all of our product design.



I am interested to invest in your project. When and where can I buy your tokens Is it already listed in exchanges?I am interested to invest in your project. When and where can I buy your tokens Is it already listed exchanges ?

You can invest early through Metalaunch, as well as MoonStarter, CoreStarter, NFTb, and TruePNL.

The token will be listing on KuCoin for Sept. 22nd :)))


Do you have tutorial videos so we can get to know your project more clearly or do you have a YouTube channel or something? can you share it with us?


Are you a global project or local project? At present, which market are you focus on, or is it focused on building and growing to gain customers, users and partners

Lumiii is a global project. Our immediate focus is on APAC and MENA (Asia, Middle East, and Africa).

LumiiiAcademy, through our partnership with University College London’s UCL EdTech Labs, will be reaching over 10M students globally — and, as they complete our learn-to-earn modules, will receive a Lumiii wallet with Lumiii NFTs to use in our ecosystem :))


What is your top 3 things for priorities in 2022? Could you share some plans for the upcoming year?

Our token, built on Polygon, IDOs on 9/22/22; LumiiiToken staking goes live 10/10/22; our first CPG product, the Lumiii Smart Block (with physical LumiiiToken that generates a non-custodial Lumiii wallet when scanned) goes on sale 10/22/22 for Holiday Season delivery; Lumiii animated series (short-form) premieres Q1 2023


Where I can get the latest updates or more information about the project?

By following us on Twitter and our Telegram :))

About MetaLaunch

MetaLaunch is the world’s first multichain metaverse launchpad, accelerator and incubator, powered by Asva Labs. It provides strategic fundraising and growth frameworks to help fuel the economics of virtual worlds and gaming. In addition to MetaFi DeFi use cases, a metaverse marketplace, and play-to-earn guild integrations.

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