đ DATE: 24 August 2022
â° TIME : 3 PM UTC
đĄ VENUE: @Asvalabsofficial
đĽ Guests: Job, Founder, CEO of Chirpley & Sam, Founder & COO
đ Host: Payal, Brand Communication Manager | Asva Labs
Imagine a place specifically made for nano-micro influencers to showcase their brand and identity â what do you think would happen?
@chirpley is giving micro-influencers a chance to conquer the marketing space â wherever you are in the world!
Below is a full recap of the enriching AMA, for the Asva Riders who couldnât make it, or for anyone thatâs interested. Feel free to have a read!
INTRODUCTION
Payal
Q1- Could you briefly explain how Chirpley was created and what is the objective of the project?
40% of marketers arenât sure if their campaigns are even effective and 90% find it difficult to fully understand how influencer compensation is calculated. Running an influencer marketing campaign is time-consuming, stressful, and inefficient.
Social Media users are growing rapidly, and so is the increasing number of influencers. At an even more increasing pace, the nano and micro influencers.
The current, traditional influencer platforms cannot facilitate the growth of this market, and in particular the nano-micro segment of influencer marketing. It requires a data driven approach and automation to make it feasible to utilize these nano-micro influencers.
The following are the prevalent issues in Influencer Marketing landscape.
Manual Matchmaking
There are many time-consuming and manual processes involved in setting up an influencer marketing campaign. Finding the right (and genuine) influencers. Communicating with influencers. Managing contracts. Handling payments.
Valuation of Influencer and the Marketer
Nearly 40% of marketers are not sure about the effectiveness of their campaigns. At the same time, almost 90% of them find it difficult to understand exactly how influencers calculate their compensation for a sponsored post or entire marketing campaign.
No efficient method to automate campaigns
Setting up influencer campaigns is time consuming and stressful. Brands and influencers deal with unnecessary negotiation and delays. There exists no cost and time efficient method to plan and automate influencer campaigns.
The Chirpley platform shortens the influencer-brand pairing process to only 5 minutes. It takes only 5 minutes to command an army of little influencers who command the trust and attention of their virtual âfamilyâ of followers. It translates to making accurate matches between businesses and tiny influencers, negotiating the best possible price for them, and sending them on their way. Overall, this implies that the issue of working with thousands of little influencers at once is no longer an issue.
Payal
Q2- We see that Chirpley has a remarkable structure that provides market place and marketing services to users with an autonomous structure. Can you tell us what other features Chirpley has?
Chirpley offers the solution to make campaigns more streamlined and accurate at a highly economical, cost-efficient price. A market price is formed which is based on the data from the linked social media channels of the influencers. The salient features that make Chirpley unique are:
Automated matchmaking
Data driven influencer valuation
Most cost and time efficient method to plan and automate influencing campaigns
Implemented with all leading social media outlets
Web 3.0 enabled
Payal
Q3- What can you say about the benefits of the ecosystem Chirpley wants to create to the users and the added value it will bring to the crypto market?
The nano-micro market of influencer marketing is still an untapped market due to the lack of technologies used in the traditional marketplaces. Big companies like Netflix and Ali Babe, as well as small size companies are looking for ways to utilize these nano-micro influencers without destroying their budget or having to allocate a lot of team members to manage.
Chirpley offers a handle to both brand and creator to seamlessly connect and skip all the unnecessary stuff. A campaign filled with thousands of influencers using different social media channels executed within minutes.
Chirpley is the worldâs first automated, peer-to-peer influencer marketplace. Itâs a radically decentralized eco-system that matches Nano and Micro-influencers with brands, and automates influencer marketing campaigns in a matter of minutes. Cost Effective & Time Effective.
Chirpleyâs Web 3.0 interface enables end-to-end automated influencing campaigns through Artificial Intelligence, Machine Learning, and Blockchain technology.
With Chirpley, marketers are given the opportunity to set up and execute a campaign with thousands of small influencers, at the same time, in a matter of minutes. And itâs not just easy, itâs surprisingly affordable.
Use of a personal approach and introduce a uniform system for all procedures within the framework of influencer marketing campaign.
Use multiple tools and methods of assessing a content creatorâs suitability and authenticity.
Utilize micro- and nano-influencers. Content creators with followings of a few thousand subscribers and less have loyal audiences. As a result, their engagement rates are much higher than those of influencers with huge followings. Chirpley brings them together.
Payal
Q4- Web 3.0 technology is not yet fully understood by users. Can you explain the services that the Chirpley platform will offer with the Web30 infrastructure? What advantages can it provide to users?
Starting with the use of Metamask as the method of payment and inherent security built upon multiple layers, Chirpley offers a transiton from the current Web2.0 to Web3.0.
Furrther, Chirpley endeavors to be a full fledged DAO in future providing the option to manage and govern to the end users. This is our long term vision too. To give the micro and nano influencers their own stage.
Chirpleyâs method to assess success is to stay open, free, decentralized, borderless, neutral and public.
Payal
Q5- What can you say about the advantages of the $CHIRP token, which is planned to be used in the ecosystem? Can you please elaborate itâs role in the platform?
Chirpley intends to grow to every possible market and specialty after debuting in the crypto world, as well as support all social media sources. This decision will allow $CHRP to grow while being independent of the blockchain sector.
The token, which will serve as a utility token to promote blockchain adoption, will be put atop an underlying layer that allows users to pay in traditional fiat currency, which will automatically convert to $CHRP and boost its intrinsic worth. Once more Dapps and offshoots are introduced to the platform, $CHRP will become a mechanism of governance.
Instead of being dependent on speculation, the $CHRP tokenâs underlying value is calculated based on the Chirpley platformâs anticipated performance. The network has designed a fee-free deflationary strategy that benefits the whole Chirpley community in order to maintain its financial advantages and implement holder rewards for Chirpley users.
Chirpley has set aside 15.6 percent of tokenomics for marketing purposes. A tiny percentage will be distributed every day and vested over a five-year period.
Influencers will be paid in $CHIRP to promote the Chirpley platform and token, ensuring a steady supply of promotion for the platform and token.
The token further would be used as the utility token with the following features:
Access to ecosystem utilities
Direct P2P compensation
Community engagement
Ecosystem governance
Memberships & rewards
USE CASES
$Chirp is a utility token used on the marketplace. 10% is charged on influencer and Brand per each transaction. By paying with $Chirp token, the brand would receive a 50% discount on-platform fees.
The $CHIRP token would be the medium of utility to encourage a wider blockchain adoption.
The token would be placed on an underlying layer where the users can make the payment in traditional Fiat and that in turn gets auto converted to $CHIRP. Thereby, making the token have more inherent value.
In future, the token would also be a mode of governance when we add in more innovative dapps and off-shoots to the Platform.
REWARDS AND FEES
Chirpley retains 10% of the transaction value on brand and influencer.
20% of total on-platform revenue to be used on performing hourly automated buybacks on Pancakeswap, then burnt â lowering the total cap over time, making it deflationary.
Furthermore, users are rewarded daily by just holding their tokens in designated wallets â holder rewards/reflection rewards. These would be accrued from a locked fund, that provides 1% of each transaction completed to be distributed to all users.
Payal
Q6- What kind of plans do you have in order to attract investors and users to the Chirpley platform? Could you inform us about your future plans and roadmap?
A multi-launchpad IDO that aids Chirpley in gaining the strength of the different launchpadsâ user bases.
Working directly with marketing agencies and experienced crypto influencers to successfully promote Chirpley to end consumers.
Using Chirpley to grow the userbase and community size effectively, at lowest cost available in the market.
Launch referral programs that focus on acquiring influencers + brands.
Working directly with major crypto projects to facilitate influencing campaigns at lowest cost available in market.
The Chirpley platformâs introduction is a game changer in terms of leveraging nano-micro influencers over larger ones. Brands are now granted a big opportunity to rethink their influencer marketing approach as the hassle of matching up and dealing with small armies of nano- and micro-influencers is lifted.
Chirpley has a one year long roadmap already planned. Upgrading the platform to support Tiktok and the rest of Socifi channels is the foremost focus. NFTs that can be used as Avatars on Influencer profiles is upcoming. Chirpley would move into multiple dapps on its platform and would become a decentralized organiztion in future. These are just a few targeted milestones on the Chirpley roadmap.
TWITTER QUESTIONS
Payal
1: What is the mission of Chirpley in the world of Cryptocurrency? What major issues do you want to solve that other projects are not able to solve?
Chirpley is the worldâs first decentralised peer-to-peer influencer marketplace. A decentralised ecosystem powered by artificial intelligence and machine learning, which matches nano and micro-influencers with brands. Chirpleyâs algorithm then calculates a fair price for a range of services from tweets, retweets, likes, video posts, etc. based on an influencerâs number of followers and engagement. This allows brands to leverage many smaller influencers easily and effortlessly with complete cost transparency, while creating earning opportunities for smaller influencers themselves.
The mission of Chirpley is to to liberate the huge earning potential of micro-influencer marketing by enabling end-to-end automated, adaptive, data-driven micro-influencing campaigns through Artificial Intelligence & Machine Learning with the first peer-to-peer, all-in-one influencer marketplace and future autonomous, decentralized platform, based on blockchain technology.
Payal
2. I think the success of a blockchain project needs three essential parts: technology, business adoption(2B), and marketing(2C). I believe in the technology of you, so Iâd like to know more about your business adoption and marketing plan. @Simply_Super and @chirpleyceo
Our immediate goals are to integrate Tiktok and rest of socifi channels onto the platform. This is expected to bring in a huge influx of potential players onto the platform considering Tiktok and the rest of channels have their own communities and benefits.
Next up would be the integration of the platform to accept Fiat, making it the destination for both traditional and crypto markets to host their projects or activities on Chirpley platform. Chirpley is not solely dependent on the crypto market, wherever there is a requirement on influencing, there Chirpley is.
Blockchain and web 3 enables Chirpley to eventually become what we desire most. A fully self-sustainable Decentralized Autonomous Organization that is also fully automated on the product side. 15% of the TTS is linearly vested over the course of 5 years and automatically spent on the platform to perform social interactions to grow the user base.
After that timeframe, we will leverage the network effects and also gain a lot of growth from the shareable influencer profile, which makes influencers your brand advocates.
As for our marketing plan
A multi-launchpad IDO that aids Chirpley in gaining the strength of the different launchpadsâ user bases.
Working directly with marketing agencies and experienced crypto influencers to successfully promote Chirpley to end consumers.
Using Chirpley platform to grow the userbase and community size effectively, at lowest cost available in the market.
Launch referral programs that focus on acquiring influencers + brands.
Working directly with major crypto projects to facilitate influencing campaigns at lowest cost available in market.
Most of these are already being implemented or about to.
Payal
3. Can you explain about the Tokenomics of $CHRP tokens? What are the functions & uses of these tokens? And what role will the token play in the ecosystem and its use cases? And What are your top priorities in 2022, Can you share some plans for the coming year?@Simply_Super and @chirpleyceo
The token would be used as the utility token to Access to ecosystem utilities, Direct P2P compensation, Community engagement, Ecosystem governance, Memberships & rewards.
10% is charged on influencer and Brand per each transaction. By paying with $CHRP token, the brand would receive 50% discount on-platform fees. The $CHRP token would be the medium of utility to encourage a wider blockchain adoption. In future, the token would also be a mode of governance when we add in more innovative dapps and off-shoots to the Platform.
Chirpley retains 10% of the transaction value on brand and influencer. 20% of total on-platform revenue to be used on performing hourly buy backs on market, then burnt â lowering the total cap over time, making it deflationary. Furthermore, users are rewarded daily by just holding their tokens in designated wallets. These would be accrued from a locked fund, that provides 1% of each transaction completed to be distributed to all users.
UTILITY:
The brand can make the payment in fiat or crypto. Because of the swapping mechanism in the underlying layer, any currency would be converted to $CHRP in the backend. Due to which, the influencer gets paid only in $CHRP, which increased the sustainability of the token.
20% gross margin is taken on each transaction out of which 1/5th is sent to a burn address directly.
Chirpley has set aside 15 percent of tokenomics for marketing purposes. A tiny percentage will be distributed every day and vested over a five-year period. Influencers will be paid in $CHRP automatically to promote the Chirpley platform and token, ensuring a steady supply of promotion for the platform and token. Also, will also unlock the future, fully automated and decentralized self-sustaining platform.
Passive rewards through Staking. Influencers can choose to lock the $CHRP token for 30â60â90â120 etc days on platform. Even in the case the token drops in value, they still get the passive rewards. Further, this creates the mechanism to hold and not panic sell, in case the value of the token drops, if ever.
Staking also gives the holders voting power when Chirpley moves onto a DAO model in future, as the token of governance. Holders can make decisions on various releases and further rewards like NFTs etc
Preferential access to mints for $CHRP holders on future NFT releases.
Free entry to online and in real life events that Chirpley Platform would host as part of marketing in future.
Payal
4. How will the Chirpley team compete with existing platforms & what additional features will CHIRPLEY offer to attract the community from other platforms?@Simply_Super and @chirpleyceo
The Chirpley platformâs introduction is a game changer in terms of leveraging nano-micro influencers over larger ones. Brands are now granted a big opportunity to rethink their influencer marketing approach as the hassle of matching up and dealing with small armies of nano- and micro-influencers is lifted.
Chirpley makes campaigns more streamlined and accurate using state of the art technologies like Artificial Intelligence, Machine Learning and Big Data. A market price is formed which is based on the data from the linked social media channels of the influencers. Chirpley uses AI driven selection and execution, 1 click marketing bombs and Free access for both brand and influencer innovations to make the product more sustainable and profitable.
Chirpley provides the users a better product through its unique features. Unlimited Campaigns. Significant Engagement.
Chirpley has succeeded in combining cutting-edge technology in a way that to date, no other automated platforms have achieved. Chirpley also has positioned itself on the front lines of a new influencer era â one in which nano and micro-influencers are favored over mega-influencers for their authenticity and small, yet highly engaged follower base.
Some of the key features that make Chirpley unique are:
Use of a personal approach and introduce a uniform system for all procedures within the framework of your influencer marketing campaign.
Use multiple advanced tools and methodologies based on AI, ML and proprietary algos on assessing a content creatorâs suitability and authenticity.
Utilize micro- and nano-influencers. Content creators with followings of a few thousand subscribers and less have loyal audiences. As a result, their engagement rates are much higher than those of influencers with huge followings.
Its a huge market waiting out there with untapped potential. Chirpley plans to lead the way! Being the first entrant into the micro/nano influencer segment!
Payal
5. I noticed that Chirpley project holds many IDO event with different platform. So, what do you expect from the many IDOâs you hold? And Are there any big marketing/community building activities will come after IDO?@Simply_Super and @chirpleyceo
A multi-launchpad IDO aids Chirpley in gaining the strength of the different launchpadsâ user bases. Chirpley expects to build upon human potential rather just for the sake of having a token raise.
For the marketing and Community building activities, Chirpley has the following mechanism in place:
Working directly with marketing agencies and experienced crypto influencers to successfully promote Chirpley to end consumers.
Using Chirpley to grow the userbase and community size effectively, at lowest cost available in the market
Launch referral programs that focus on acquiring influencers + brands
Working directly with major crypto projects to facilitate influencing campaigns at lowest cost available in market
Strong brand awareness and demand generation will be achieved through content thatâs regularly released to the Chirpley community via social media, press, influencers, and KOLs within the cryptocurrency industry located in key regions around the world to create a pre-launch focus on creating hype around Chirpley and its unlimited potential.
An appearance on a landing page and mobile app store resulting from storytelling campaigns, social media, content marketing, and paid advertising. Inbound leads will primarily be generated this way. The creation of high-res video campaigns that capture viewersâ imaginations and take them on a journey through Chirpley.
Regular content to help build anticipation for the release, such as real images and video of the Chirpley world, real marketing experiences, concept artwork, giveaways, quizzes and polls, user-generated content, features list, video interviews and reviews, and press features.
Chirpley will run specific cross-media campaigns with YouTube ads and gamer influencers, Video reviews on YouTube, Social media advertising, KOLs and ads on Wechat Networks of advertisers, incentivized and non-incentivized traffic campaigns. Back linking to 450+ global news sites.
AMA LIVE QUESTIONS
- When and where can I buy your presale?
Yes, our pre-sale is live until tomorrow 25th on the Lithium platform! Itâs at a 33% discount with adjusted vesting.
You can join the pre-sale here: https://lithium.ventures/pool_details/0x8bff6cdde340f97c7315e95d4dda4363016b5116/about
2. Since NFT is popular nowadays, is there a plan for NFT integration?
We will release our NFT around 4â6 months after TGE (7th September). It will be integrated in the platform and business card. An example can be found here: https://app.chirpley.ai/@chirpleymarketing
3. Chirpley has dedicated its marketing platform entirely too small or nano-influencers. But what about medium and large-scale nano-influencers?
Chirpleyâs USP is supporting the micro/nano influencers since this is part of our vision.
However, the platform is open to every imaginable kind of influencer both traditional and non-traditional. There is a huge retail market out there (non-crypto) which we also would be focusing on.
This means we cater to the other scales of influencing as well. And there are multiple methods in which we manage these micro/nano/mid/high end influencers. Each would have their own niche and market obviously.
To summarize, the platform is open and free for any level of influencer to join/use.
4. What is PROJECTâs revenue model? In which ways do you generate revenue/profit?
$Chrp is a utility token used on the marketplace. 10% is charged on influencer and Brand per each transaction. By paying with $Chrp token, the brand would receive a 50% discount on-platform fees.
Chirpley offers the solution to make campaigns more streamlined and accurate at a highly economical, cost-efficient price. A market price is formed which is based on the data from the linked social media channels of the influencers.
Reach Chirpley on:
Website | YouTube | Instagram | Discord | Telegram | Twitter | Whitepaper
Chirpley Public IGO on MetaLaunch
â Whitelisting in progress
âď¸Whitelist timeline for Public Round: 10-Aug-2022 (1:00 PM UTC ) â 2nd Sept-2022 (06:30 AM UTC)
âď¸Whitelist timeline for Community Round: 10-Aug-2022 (1:00 PM UTC ) â 2nd Sept-2022 (06:30 AM UTC)
âĄď¸To participate in the Whitelist competition for Community Round: Competition link
đStep-by-Step Guide: How to participate in Chirpley IGO on MetaLaunch: https://asvalabs.medium.com/how-to-participate-in-the-chirpley-igo-on-metalaunch-c784877d15d4
NOTE: $CHRP tokens will be distributed to the BSC address at the time of TGE.
About MetaLaunch
MetaLaunch is the worldâs first multichain metaverse launchpad, accelerator and incubator, powered by Asva Labs. It provides strategic fundraising and growth frameworks to help fuel the economics of virtual worlds and gaming. In addition to MetaFi DeFi use cases, a metaverse marketplace, and play-to-earn guild integrations.
